Branded residences are becoming a prominent feature of Dubai’s evolving skyline.
We are starting to see more non-hospitality brands enter the market, hot on the heels of fashion brands who spear-headed the trend which included Armani, Cavalli, Karl Lagerfeld, Bulgari and Franck Muller.
As competition increases, brands entering the sector will need to ensure stand-out and they can only do this by creating an offer built on their absolute…
