In low-income markets – such as much of Africa – customer loyalty can rest precariously on affordability, so establishing trust is essential for operators if they wish to retain their community.
As a market leading operator group in the region, Orange Group understands the importance of generating trust through delivering value – not just in terms of costs, but through community impact and facilitating growth.
At a recent press conference in Casablanca, Orange’s CEO Christel Heydemann and Head of MEA Yasser Shaker…